The main text (“Pied Cow”) uses a hand-rendered interpretation of Harrington, a Victorian font, which reflects the coffeehouse’s atmosphere. A secondary typeface to spell out “coffeehouse” is a hand-rendered version of Helvetica Neue. To keep an aspect of the current logo and convey The Pied Cow’s funky vibes, an illustrated cow is integrated as the “O” in “Pied Cow”. Light olive green and a dark, royal purple comprise the color scheme that matches the paint on the coffeehouse’s building. A hand-drawn Victorian design compliments the logotype in its identity system.

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© emma elliott | 2016