I was a member of Circle Advertising, Chapman University's student advertising agency, who competed in AAF's 2014-2015 National Student Advertising Competition. As a member of the creative team, I was a senior graphic designer and designed a thirty-six page comprehensive campaign book for Pizza Hut, the 2014-2015 client. The main objective of the campaign was to increase the share of pizza orders that are done online by 32 percent by the end of 2015. We strove to deter consumers from ordering over the phone by leading them to an enhanced digital experience that capitalizes on the unique level of choice Pizza Hut provides. We created a simple, daring, tongue-in-cheek message to deter customers: Don’t call us. This big idea became the foundation for extensive executions that reached our target markets and generated consumer buzz. Our final presentation won best presentation and 2nd place in our district in addition to two Gold Addy Awards - one for our commercial and one for our integrated campaign book.
In addition to designing the campaign book, I designed our team's t-shirts that we wore to the competition.
Click here to flip through our campaign book.
Watch our commercial below.
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© emma elliott | 2016