Throughout my annual report for Free People, I aimed to embrace design as a craft. By using hand-lettering, hand-drawn illustrations, and fabric, I captured Free People’s bohemian personality through a collaged look. The design was printed on a thick, textured letterpress paper with frayed edges to keep an organic feel. The covers were wrapped with fabric from Free People’s shopping bags, which the hand-painted logo on canvas was stitched to. The twelve-page report was finally bound together using hemp string and a Japanese binding technique.
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© emma elliott | 2016