Bonne Maman’s logo is hand-lettered in a script style to stay true to the brand’s cherished tradition, but in a manner that is more legible and visually appealing than the current logo. All typography is hand-lettered as well, and arranged in a way that adds contrast and visual hierarchy. Color is added with watercolor illustrations to differentiate flavors. The lid design is embellished with a white doily, tied with string whose color is correlated to the flavor in order to reflect “Grandma’s all-natural goodness made straight out of her kitchen”.
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© emma elliott | 2016